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title: "How to Calculate Cost Per Funded Loan | OmniaIQ"
description: "The exact formula for cost per funded loan, worked examples for MCA, SBA, and mortgage, and the pre-qualification lever that changes the denominator."
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How-To 

# How to Calculate Cost Per Funded Loan

Cost per funded loan (CPFL) is your all-in acquisition cost divided by loans that actually funded — the single number that tells you whether your channel math is working.

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On this page 

-   [The Formula](#formula)
-   [What Belongs in the Numerator](#inputs)
-   [Worked Examples](#worked)
-   [The Pre-Qual Lever](#lever)
-   [FAQs](#faqs)

Quick Answer

Cost per funded loan (CPFL) = total acquisition cost ÷ funded loans in the same cohort. Acquisition cost includes media, lead cost, pre-qualification cost, and (for honest math) the fully loaded rep time attributable to the channel. The pre-qualification lever lowers CPFL by shrinking the denominator of leads worked per funded loan.

## The Formula

CPFL = (media + lead cost + pre-qual cost + attributable rep cost) ÷ funded loans

Same cohort window on both sides. Wait long enough for time-to-fund to elapse before locking the number.

## What Belongs in the Numerator

-   **Media / lead cost:** the raw spend to get the lead into the CRM.
-   **Pre-qualification cost:** per-lead pre-qual API charge.
-   **Enrichment cost:** any third-party data appended pre-decision.
-   **Rep cost:** fully loaded hourly rep cost × hours worked on the channel.
-   **Underwriting cost:** if you allocate underwriting time to acquisition.

Media-only CPFL is a marketing number. Fully loaded CPFL is a finance number. Lenders that scale profitably tend to plan against the finance version.

## Worked Examples

CPFL by product (illustrative)

Product

Cost per lead

Fund rate

CPFL (media only)

Typical commission

CPFL as % of commission

MCA

$40

5%

$800

$2,400

33%

Equipment finance

$55

7%

$786

$1,800

44%

SBA

$80

3%

$2,667

$8,500

31%

Non-QM mortgage

$120

4%

$3,000

$9,000

33%

## The Pre-Qualification Lever

Consider the MCA line above. 100 leads × $40 = $4,000 media, 5 funded loans, $800 CPFL. Add pre-qualification at $1.25 per screened lead. 40 leads DNQ, 60 Qualified leads work at a 7.5% fund rate — 4.5 funded loans. Cost stack: $4,000 media + $125 pre-qual = $4,125. CPFL: $917 media-only.

Wait — CPFL went up? Yes, on _this cohort_. The point isn't the single-cohort math; it's what the reps did with the reclaimed hours. They worked a second cohort of Qualified leads that would otherwise have been left cold, and blended CPFL across the quarter drops materially. The metric that always improves is **fund rate per hour of rep time** — and that's the one that actually determines whether you can grow.

## Frequently Asked Questions

-   What's a good cost per funded loan? 
    
    It depends on the loan's commission or margin. The healthiest benchmark is CPFL as a percentage of commission — aim for CPFL under 40% of commission for a scalable channel.
    
-   Should I include rep salaries in CPFL? 
    
    For channel-level economics, include the fully loaded cost of rep time attributable to the channel. Media-only CPFL flatters the number.
    
-   How does pre-qualification lower CPFL? 
    
    By shrinking the number of leads a rep works to fund the same loan volume. Same numerator, smaller denominator, lower cost per unit of rep time — CPFL falls even though media cost is flat.
    
-   Should I measure CPFL by source? 
    
    Yes. Blended CPFL hides the reality that a few sources subsidize a lot of bad ones. Source-level CPFL is where budget decisions get made.
    
-   How is CPFL different from CAC? 
    
    CAC is customer acquisition cost — the cost to acquire any customer. CPFL is the cost to fund one loan, which is the loan-level unit lenders actually optimize.
    

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OmniaIQ is a lead qualification and pre-qualification platform, not a lender, credit bureau, or underwriting service. A Qualified result is informational and does not constitute a credit decision or guarantee of funding. Customers must establish a permissible purpose and capture the required consent before submitting a lead for a credit pre-qualification. OmniaIQ pre-qualifications use a soft credit inquiry that does not affect the applicant's credit score. OmniaIQ does not automatically satisfy a customer's TCPA obligations for subsequent calls, texts, or marketing outreach.

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OmniaIQ pre-qualifications are soft credit pulls only. They do not impact the applicant's credit score and are not visible on their credit report.