---
title: "HubSpot Integration | OmniaIQ"
description: "Connect OmniaIQ to HubSpot. Real-time credit verdicts, program matches, and routing signals written to your contacts and deals in under three seconds."
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[![OmniaIQ](/__l5e/assets-v1/152fdd9e-99a7-4ee5-90f9-623667af6e90/omnia-logo.png)](/)[Schedule Demo](/schedule-call)

[← All integrations](/integrations)

H

CRM integration

# OmniaIQ + HubSpot

Push OmniaIQ verdicts and program matches straight onto the HubSpot contact and deal.

Quick answer

OmniaIQ writes every verdict — FICO band, DTI, program match, disposition — to the HubSpot contact and (optionally) creates or updates a deal in the pipeline stage you configure. No middleware required.

## How it works

01

### Lead submits your form

Any HubSpot form or embedded OmniaIQ form triggers a soft-pull verdict in under three seconds.

02

### OmniaIQ writes to HubSpot

Custom properties are populated on the contact; a deal is created or updated in the stage you choose.

03

### Workflows route automatically

Use HubSpot workflows to notify reps, enroll in nurture, or hand off to a scheduling tool based on the verdict.

Events sent

-   verdict.qualified
-   verdict.did\_not\_qualify
-   verdict.program\_matched
-   verdict.needs\_review

Fields mapped

-   omniaiq\_verdict
-   omniaiq\_fico\_band
-   omniaiq\_dti
-   omniaiq\_program\_match
-   omniaiq\_run\_id
-   omniaiq\_run\_at

## Setup

1.  1 
    
    Install the OmniaIQ HubSpot app or drop a webhook URL into your HubSpot form.
    
2.  2 
    
    Choose which pipeline and stage new deals should land in.
    
3.  3 
    
    Map any custom OmniaIQ fields you want mirrored onto contact properties.
    
4.  4 
    
    Route with HubSpot workflows — nurture, notify, or schedule based on verdict.
    

## Common use cases

-   Auto-tag qualified leads and send them to closers in Slack.
-   Suppress unqualified leads from paid retargeting audiences via HubSpot lists.
-   Move deals to "Qualified" only after OmniaIQ returns a passing verdict.

## FAQ

Do we need a HubSpot Enterprise plan?

No. Any HubSpot tier that supports webhooks and custom properties works, including Starter and Pro.

Is this real-time?

Yes — verdicts are written to HubSpot within seconds of form submit.

Can we trigger sequences on a qualified verdict?

Yes. Use a HubSpot workflow that watches the omniaiq\_verdict property and enrolls the contact.

Does OmniaIQ create duplicate contacts?

No — records are matched by email or associated identifiers before creating new contacts.

Can we surface program matches on the contact record?

Yes. Program match is written to a dedicated property and can be exposed on any HubSpot card.

How is data secured in transit?

All calls are TLS-encrypted and signed with a shared secret.

Learn more about HubSpot at [www.hubspot.com/](https://www.hubspot.com/) .

## Connect OmniaIQ to HubSpot today.

Setup is same-day. We'll walk you through it live.

[Schedule Demo](/schedule-call) [See pricing](/pricing)

![OmniaIQ](/__l5e/assets-v1/5344b935-33db-4f6d-9634-494f52094646/omnia-logo-dark.png)

The real-time credit intelligence layer for lenders, brokers, and lead providers.

[support@omniaiq.ai](mailto:support@omniaiq.ai)

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OmniaIQ pre-qualifications are soft credit pulls only. They do not impact the applicant's credit score and are not visible on their credit report.