Named competitor
Quick answer
Both pre-screen leads from name/email/phone with no SSN. LeadFi uses VantageScore 4.0, returns SQL/NQL tiers, and ships native Meta/Google/TikTok CAPI plus a live MCP for AI agents. OmniaIQ uses FICO, returns a Qualified/DNQ verdict with loan program matching and Omnia Verified File deliverables, and publishes flat PAYG pricing from $5 or $12/run.
OmniaIQ is best for
B2B lenders, ISOs, and mortgage LOs that need FICO-based verdicts and program matching, plus lead agencies delivering Verified Files.
LeadFi is best for
Multi-platform paid-social teams that need native one-click CAPI, and fintech builders wiring pre-qual into AI agents via MCP.
| Criterion | OmniaIQ | LeadFi |
|---|---|---|
| Input required | Name, phone, email — no address, no SSN | Name, email, phone — no address, no SSN |
| Time to verdict | Under 3 seconds | Real-time |
| SSN required | No | No |
| Data returned | FICO + Qualified/DNQ + DTI + program match + full credit report (Business/Mortgage) | VantageScore 4.0 + available credit + income + DTI + verified address/age; premium: assets/net worth |
| Program matching | Yes — MCA, SBA 7(a), LOC, term, Conventional, FHA, VA, HELOC, Jumbo | No — SQL/NQL tier thresholds you configure |
| Customizable Pre-Qualification Forms | Yes | No |
| Customizable Pre-Qualification Website | Yes | No |
| CRM integrations | HubSpot, GHL, Salesforce, Zapier, Make, n8n, Typeform, ClickFunnels (MCP roadmap) | Native Meta/Google/TikTok CAPI, GHL, HubSpot, Salesforce, Close, Pipedrive, Zoho + live MCP |
| Pricing model | Agency $5/run · Business/Mortgage $12/run · subs from $399/mo (published) | Usage-based, shown after signup; 14-day free trial with 20 runs |
| Implementation time | Same day | Same day (free trial available) |
| Best for | Lenders/agencies needing FICO verdict, program match, and Verified File deliverables | Multi-platform paid social; AI-agent/MCP builders; teams wanting asset/net-worth data |
How we compared: Based on LeadFi's public product/pricing pages at leadfi.ai and OmniaIQ's published pricing as of July 2026. LeadFi does not publish per-run pricing publicly. Verify LeadFi's current features and pricing on their site.
Pick OmniaIQ if…
Pick LeadFi if…
LeadFi uses VantageScore 4.0 and returns SQL/NQL tiers with configurable thresholds. OmniaIQ uses FICO and returns a Qualified/DNQ verdict with loan program matching on Business Funding and Mortgage tiers.
No — LeadFi uses VantageScore 4.0. OmniaIQ uses FICO, which is the standard referenced by SBA, GSE, FHA, VA, and most B2B lender underwriting.
Yes — LeadFi has a live MCP for Claude, Cursor, Codex, and other agent stacks. OmniaIQ's MCP is on the roadmap.
No. LeadFi returns SQL/NQL tier scoring; you configure the thresholds. OmniaIQ automatically maps each lead to eligible products (MCA, SBA, Conventional, FHA, VA, etc.).
OmniaIQ publishes flat PAYG: Agency $5/run, Business/Mortgage $12/run, subs from $399/mo. LeadFi's usage-based pricing is shown after signup and offers a 14-day free trial with 20 runs included.
OmniaIQ — it ships the Omnia Verified File as the branded deliverable agencies hand to lender clients. LeadFi has no equivalent file artifact.
LeadFi if native one-click CAPI is a hard requirement. OmniaIQ supports Meta/Google/TikTok via webhook to CAPI/Zapier/Make today; native connections are on the roadmap.
LeadFi: 14-day trial with 20 pre-qualifications. OmniaIQ: no free trial, but PAYG at $5 or $12/run with no monthly minimum lets you test on real leads.
Schedule a 30-minute demo — we'll qualify your last 100 leads live.