CRM integration
OmniaIQ + HubSpot
Push OmniaIQ verdicts and program matches straight onto the HubSpot contact and deal.
Quick answer
OmniaIQ writes every verdict — FICO band, DTI, program match, disposition — to the HubSpot contact and (optionally) creates or updates a deal in the pipeline stage you configure. No middleware required.
How it works
01
Lead submits your form
Any HubSpot form or embedded OmniaIQ form triggers a soft-pull verdict in under three seconds.
02
OmniaIQ writes to HubSpot
Custom properties are populated on the contact; a deal is created or updated in the stage you choose.
03
Workflows route automatically
Use HubSpot workflows to notify reps, enroll in nurture, or hand off to a scheduling tool based on the verdict.
Events sent
- verdict.qualified
- verdict.did_not_qualify
- verdict.program_matched
- verdict.needs_review
Fields mapped
- omniaiq_verdict
- omniaiq_fico_band
- omniaiq_dti
- omniaiq_program_match
- omniaiq_run_id
- omniaiq_run_at
Setup
- 1
Install the OmniaIQ HubSpot app or drop a webhook URL into your HubSpot form.
- 2
Choose which pipeline and stage new deals should land in.
- 3
Map any custom OmniaIQ fields you want mirrored onto contact properties.
- 4
Route with HubSpot workflows — nurture, notify, or schedule based on verdict.
Common use cases
- Auto-tag qualified leads and send them to closers in Slack.
- Suppress unqualified leads from paid retargeting audiences via HubSpot lists.
- Move deals to "Qualified" only after OmniaIQ returns a passing verdict.
FAQ
Do we need a HubSpot Enterprise plan?
No. Any HubSpot tier that supports webhooks and custom properties works, including Starter and Pro.
Is this real-time?
Yes — verdicts are written to HubSpot within seconds of form submit.
Can we trigger sequences on a qualified verdict?
Yes. Use a HubSpot workflow that watches the omniaiq_verdict property and enrolls the contact.
Does OmniaIQ create duplicate contacts?
No — records are matched by email or associated identifiers before creating new contacts.
Can we surface program matches on the contact record?
Yes. Program match is written to a dedicated property and can be exposed on any HubSpot card.
How is data secured in transit?
All calls are TLS-encrypted and signed with a shared secret.
Learn more about HubSpot at www.hubspot.com/ .
Connect OmniaIQ to HubSpot today.
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